There’s this idea of Soft Fascination. It's a very simple idea that leads on from the division of attention into directed and involuntary categories. Anything with a screen, with text, with images is directed. Anything where your brain is tuned into something organised and functional, that fits in some kind of grid, is directed. most 'relaxing' activities are directed. Relaxing activities drain us. We live in a directed society and it's exhausting. We need relief from it. We live in a directed society and it's exhausting. We need relief from it. And that's where soft fascination comes in. It even sounds lovely. And that's because it is. Soft Fascination provides relief from our exhausting lifestyles in the form of involuntary attention, the kind that you have when you walk in the woods wondering at the light flickering through the trees, when you lie down in a meadow and watch the clouds float by, when you doze on the beach listening to the sound of the waves. All of these involve attention but it doesn't fit within a grid, it has an inbuilt irregularity that stops it settling into the kind of regular pattern. The fractal patterns of light through trees, the movement of clouds, the sound of the waves all have an irregularity that is self-disruptive. In essence we can't concentrate on them. That is what makes them relaxing. It's the regularity that is exhausting.